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[CLIENT: SCHWARZKOPF] This is a piece for the company's awesome line of hair products, Osis.
It is an accordionfold brochure contained in a slip-on cover.
[CLIENT: SCHWARZKOPF] The brochure's layout provides some background information on the line and the company,
and highlights a sample of products categorized by benefit.
[CLIENT: ROBERT BRANDT & ASSOCIATES] This item was created for the agency to distribute to its current and future gaming clients.
The cover's grid layout provides a sneak peak of the inside.
[CLIENT: ROBERT BRANDT & ASSOCIATES] The tri-fold brochure opens to reveal a small portfolio of key pieces
to communicate the agency's experience with the gaming industry.
[CLIENT: WINDY CITY DRUM COMPANY] This skilled drum manufacturer presented me with the objective
of incorporating science into a logo that conveyed their service offering. While experimenting with symbols of the atom
and the rims of a drum, I came to the conclusion of the slanted, beaded loop.
[CLIENT: WINDY CITY DRUM COMPANY] The idea for the company's business cards is based on a variety of scraps from drum wraps.
A fun solution to making use of excess material, the cards display a pattern on one side and contact information incised and inked on the other.
[CLIENT: NONE] This is a personal project centered around font development. I designed 'Disconnected'
out of repetitive continuous shapes partnered with fragments. I then created a launch kit to introduce the new font.
It is a plastic snap-case filled with word magnets that make use of 'Disconnected'.
[CLIENT: HYBRIDCARS.COM] The purpose of this project was to develop an impactful, budget/material conscious campaign
to drive traffic to the company's website, a source of useful information on eco-friendlier vehicles.
The message uses humor to convey how ugly polution is. Billboards were a natural part to the solution as an element
that can reach a large number of people in one swoop.
[CLIENT: HYBRIDCARS.COM] Bumper stickers for distribution via direct mail and at car dealerships allow eco-friendlier car owners to spread the word.
[CLIENT: HYBRIDCARS.COM] Finally, an iPhone app takes advantage of existing technology by helping drivers pass even less gas
by listing the locations of the five nearest gas stations, and their average price. Along with the option of showing your selection on a map.
[CLIENT: APPLE] Apple already has phenomenal advertising, so the challenge behind this iPod Mini campaign
was to build upon their aesthetic to introduce a smaller version of the iPod. All while driving home the miniature size without loss of quality.
[CLIENT: APPLE] The original iPod had already been established as the smallest, yet most robust, portable music library. Why not take it a step further for the Mini?
[CLIENT: APPLE] The solution reached was to replace Minis with tiny artists whose songs these MP3 players might hold.
This campaign was showcased on luerzersarchive.com a few years back.
[CLIENT: SWEET MANDY B'S] This project was an identity redesign concept for Sweet Mandy B's, a fabulous bakery in Chicago.
The logo was updated to have a more boutique feel. It is a crest built out of a rolling pin combined with an ornate representation of frosting and decor.
A tagline was added on the signage to communicate the business's fun and upbeat tone - "An Irresistible Chicago Treatery."
Their color palette was maintained, but with a richer blue and warmer yellow.
[CLIENT: SWEET MANDY B'S] Packaging was also reworked. The new design was applied to boxes, bags, and coffee cups.
[CLIENT: HERSHEY'S] This is a project centered around concept packaging for some of the company's famous chocolate candy brands.
More specifically, it was developed as a seasonal line for Halloween. The design utilizes faces of popular creatures while taking
advantage of mouth openings to highlight the treats inside. Shown first is Hershey's Milk Chocolate in werewolf packaging.
[CLIENT: HERSHEY'S] Reese's Milk Chocolate Peanut Butter Cups in jack-o-lantern packaging.
[CLIENT: HERSHEY'S] Hershey's Extra Dark Chocolate in black cat packaging.
[CLIENT: HERSHEY'S] Milk Duds Chocolate Covered Caramels in mummy packaging.