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[CLIENT: SCHWARZKOPF] This is a piece for the company's awesome line of hair products, Osis.
It is an accordionfold brochure contained in a slip-on cover.
[CLIENT: SCHWARZKOPF] The brochure's layout provides some background information on the line and the company,
and highlights a sample of products categorized by benefit.
[CLIENT: WINDY CITY DRUM COMPANY] This skilled drum manufacturer presented me with the objective
of incorporating science into a logo that conveyed their service offering. While experimenting with symbols of the atom
and the rims of a drum, I came to the conclusion of the slanted, beaded loop.
[CLIENT: WINDY CITY DRUM COMPANY] The idea for the company's business cards is based on a variety of scraps from drum wraps.
A fun solution to making use of excess material, the cards display a pattern on one side and contact information incised and inked on the other.
[CLIENT: NONE] This is a personal project centered around font development. I designed 'Disconnected'
out of repetitive continuous shapes partnered with fragments. I then created a launch kit to introduce the new font.
It is a plastic snap-case filled with word magnets that make use of 'Disconnected'.
[CLIENT: HYBRIDCARS.COM] The purpose of this project was to develop an impactful, budget/material conscious campaign
to drive traffic to the company's website, a source of useful information on eco-friendlier vehicles.
The message uses humor to convey how ugly polution is. Billboards were a natural part to the solution as an element
that can reach a large number of people in one swoop.
[CLIENT: HYBRIDCARS.COM] Bumper stickers for distribution via direct mail and at car dealerships allow eco-friendlier car owners to spread the word.
[CLIENT: HYBRIDCARS.COM] Finally, an iPhone app takes advantage of existing technology by helping drivers pass even less gas
by listing the locations of the five nearest gas stations, and their average price. Along with the option of showing your selection on a map.
[CLIENT: SWEET MANDY B'S] This project was an identity redesign concept for Sweet Mandy B's, a fabulous bakery in Chicago.
The logo was updated to have a more boutique feel. It is a crest built out of a rolling pin combined with an ornate representation of frosting and decor.
A tagline was added on the signage to communicate the business's fun and upbeat tone - "An Irresistible Chicago Treatery."
Their color palette was maintained, but with a richer blue and warmer yellow.
[CLIENT: SWEET MANDY B'S] Packaging was also reworked. The new design was applied to boxes, bags, and coffee cups.
[CLIENT: ADOPT HOP] I believe that animal shelters are a very important part of our community, to which I try to volunteer my skills whenever possible.
So I was thrilled to work on this event that promoted multiple local shelters and educated residents on over-population, Adopt Hop.
The name instantly made think of a retro sock hop, which influenced both the logo as well as the overall design.
[CLIENT: ADOPT HOP] The event and its look were introduced in an email blast designed to look like a more traditional invitation.
[CLIENT: ADOPT HOP] There were numerous materials created to promote Adopt Hop, some of which were a leaderboard, banner sign, and magazine ad.
